Trusted by leaders who lead with Purpose.

Steve Jurkovich Chief Executive Officer Kiwibank

Take a bow because you made a huge impact in galvanising our desire. Great chats, provocation where required and support. Definition of a trusted advisor. Love your work.

Debby Blakey Chief Executive Officer HESTA

Jen expertly guided us through our 3-year strategic refresh, helping take our Purpose and Ambitions to the next level and launching it to our entire team.

Tash Menon Chief Executive Officer MASH

The 'Purpose-Whisperer', as I have come to call her, Jen has provided both my business and myself an invaluable level of mentorship and strategic guidance over the past 12 months. Being the founder of a fast-growing start-up, her experience and highly human approach to mentorship has allowed me to grow as a leader as well as have confidence that I also have someone in my corner.

Mick Hase Co-Founder Seventeenx

Jen has been a terrific mentor for me over the last 2 years, helping me understand not only the direction but the opportunity for my business to grow and evolve into its destiny. She has practical, real-world experience at all levels of business that she can tap into, wrapped in a unique combination of assertion and kindness that makes her advice REALLY land and stick.

Eli Harrell Impact Entrepreneur, Founder Valhalla

After just a few calls with Jen, I feel so much more competent to lead my organisation as we centre everything we do around our purpose. I'm amazed at how much changed for me in a short period of time. We are now planning internal purpose activations that make SO much sense.

Shelley Roberts Managing Director Compass Group

I am delighted with the way we have shaped our partnerships and alliances to maximise our reach and impact. Jen hit the bull's eye with her insights.

Emma Loisel Co-Founder & Chair Volcano Coffee Works

Jen guided us to articulate our Purpose in such a profound and compelling way. It has been our anchor ever since.

Dr Bronwyn King AO Co-Founder Global Health Score

There are a myriad of funding options available in Australia to help start-ups scale. Finding the right one is critical. Jen clearly laid out all our options so we could make the right strategic choices.

Annette Kimmitt Chief Executive Officer Victorian Gambling and Casino Control Commission

As a new gambling regulator, Jen brought deep insight and a structured approach to guide us to genuine clarity about our purpose and strategic ambitions, and the regulatory posture we needed to take with the industry we regulate. That clarity has proven game-changing in transforming how our people think and behave, including their preparedness to more boldly act on our regulatory mandate to ensure the integrity, safety and fairness of Victoria's gambling industry.

Michelle Reynolds Patel Chief Executive Officer Financial Executives Institute

FEI was fortunate to explore the topic of purpose in business with Jennie as our facilitator. Jen is an engaging speaker and storyteller who brings rigour, disciplined business thinking and data to the table along with a healthy dose of inspiration. She provided our members with clarity, actionable insights and 'cut-through' on how to get started on a purpose journey, and why.

Carolyn Morris Chief Executive Officer YMCA Victoria

What a thrill to work with Jen on instilling our new purpose with our people. Jen sharpens our thinking and creates space for the right conversations. With a 170-year track record in supporting communities, YMCA Victoria has a clear vision to create a better tomorrow where all people can belong.

Lynn Kraus Chief Executive Officer Australian Payments Plus

As a newly formed organisation, we were in the unique position to create something new that would unite the legacy businesses and inspire our future. Through our work with Jen, we were able to absolutely nail our purpose and the vision for our future. Jen will forever be a trusted advisor to AP+ and our entire leadership team.

Sarah Laurie Founder Take A Breath

Very quickly it was clear that Jen is a natural when it comes to scaling organisations on their purpose-led missions. And no company is too big or too small. We made traction within the first two sessions, giving me a huge sense of confidence as well as practical steps to implement our plans. It is an utter privilege to work with her.

Julie Raffe Chief Financial Officer Village Roadshow

Over the course of a couple of months, Jen helped transform our Customer Experience program across five Theme Parks, lifting guest satisfaction scores while improving our bottom line.

Andrew Williams Chief Executive Officer Australian Communications Consumer Action Network

We started working with Jen late last year to help us review and refresh our strategic plan. Her ability to build rapport with our Board and Executives was exceptional and allowed us to get straight into the core issues. She has provided the fresh insight we need to evolve our organisation to maintain pace with a very dynamic external environment.