Purpose statement
The authentic reason an organisation exists.
The framework
Purpose Pillars
Purpose Pillars crystalise the desired external impact an organisation wants to have within a 5-to-10-year time horizon. They unite and mobilise a workforce around a clear vision, described by an external impact goal.
How it fits together
Purpose Pillars
The external impact goals that form the Vision.
Values + strategy
The behaviours and plan that bring it to life.
My Purpose Pillars · Vision for 2030
To inspire people to thrive through Purpose.
By 2030, to enable 1000 CEOs across the world to be authentically Purpose-led and have defined long term outcomes (Purpose Pillars) for their organisation.
By 2030, to help 1000 Social Entrepreneurs gain invaluable knowledge about how to activate their Purpose, make the right corporate connections and amplify their impact.
By 2030, to reach 1M people and help them understand and activate the power of purpose, both in their personal and business lives.
How we're progressing
Tracking our impact towards 2030.
Real numbers, updated as we go.
CEOs
207 / 1,000
Social Entrepreneurs
464 / 1,000
People
109,136 / 1,000,000
Updated June 2026
Want to define your Purpose Pillars?
Let's shape the impact your organisation is here to make.