Purpose-led leadership · Melbourne

“There are only two ways to influence human behaviour. You can manipulate it — or you can inspire it.”

I help CEOs and boards lead with Purpose, clarity and conviction — and build organisations where people thrive.

Jennie McLaughlin · Founder, Purpose Led Transformation
Transcend partner

How I help

From the boardroom to the start-up, I help leaders make Purpose real.

A trusted advisor to CEOs and boards — defining and authentically activating Purpose, and aligning strategy behind it.

Programs like Griffith Leadership Summit that deepen leadership capability and help teams lead with clarity and conviction.

Turning Purpose into culture, customer experience and lasting commercial impact — the art and the science.

As a social enterprise, corporate work funds pro-bono mentoring of social entrepreneurs scaling impact toward the UN SDGs.

Let's talk about where you are, and where Purpose could take you.